How To Find the Right Business Coach for Your Business

Having a Business Coach is shifting from a luxury to a necessity. Sports and coaching have always gone hand in hand, and now this approach is quickly growing in the world of business.

Regardless of whether you’re a sole trader just starting your business, or a multimillion-dollar business looking to scale, a Business Coach can positively impact your results across a variety of areas.

Let’s explore why you should have a Business Coach

1) Working hard, but not getting ahead

You originally got into business because of the lifestyle and potential riches, however you are always working and find it hard to switch off when you’re not at work. Worse still, your hourly rate is actually less than when you had a job.

2) Using ‘No time’ as the reason for not doing something

Everyone has the same amount of time, it’s just that you’re not using your time effectively or efficiently. Perhaps you’re also experiencing overwhelm.

3) Lack of goal clarity

When you aim at nothing, that’s what you’ll get … nothing. Alternatively, you feel stuck and can’t see a path to take your business forwards.

4) Limited Business Experience

You got started in business because you’re very good at a particular role. Perhaps you were a good plumber or florist, however you’re discovering fast that new skills are required to run a successful plumbing or floristry business.

5) Working in your business, not on your business 

You know that you should be working on your business, focusing on strategy, planning, or business development, however you keep getting pulled back into the day-to-day operations of your business.

6) Ready to take your business to the next level

You’ve grown a solid business and you’d like to take it to the next level in sales and staff numbers, but you don’t have the skills to get you there.

Now that you recognise the need to have a Business Coach, where can you find the right business coach?

Your network

The late Jim Rohn, Personal Development guru, said, “You are the average of your five closest people.” As a business owner, you should spend time with other business owners so that you can learn and share with each other.  Chances are one of these business owners you know has had a positive experience with a Business Coach.

Speak to your advisors, such as lawyers, accountants, and financial planners, as they probably have their own Business Coach, or will definitely know of one.

There are also plenty of events where you can learn about Business Coaches, such as formal networking events (like BNI) and local council business events.


Get involved in Facebook Business Groups as you are sure to find plenty of comments pertaining to Business Coaches there. You can also Google search, and look for reviews.

The Business Coach will have a website and social media presence. Review the written content and watch a selection of videos to determine if you think the Business Coach is a good fit for your business.

Take advantage of the freebies

Most Business Coaches will offer something for free without obligation. It could be a Discovery Call, Webinar, eBook, Video Training, and so on. Take advantage of these freebies as part of your due diligence process.

What to look for in a Business Coach?


Below is a sample of questions that you could ask a prospective Business Coach:

  • How many years have they coached for?
  • Where and when were they trained?
  • Do they have an area of speciality, ie. niche?
  • How long have they been in business for?
  • How successful is their business?
  • What does their coaching process entail?
  • Do they have a coach?
  • Ask for examples of other clients

Business Coaching at Tony Meredith Coaching

At Tony Meredith Coaching, we help our clients Grow Sales, Increase Profits, and Regain Time.

We have been working with businesses across Australia since 2018, in a variety of industries, including services, franchising, retail, manufacturing, trades, and construction. 

We focus on 8 key areas of business:

Strategy: Get clear on what you want and the steps to get there
Sales: Learn processes and techniques to increase sales
Marketing: Create awareness of your business and products
Leadership: Bring your vision to life through influence
Mindset: Build a growth mindset that underpins your business success
Systems: Drive efficiency and effectiveness throughout your business
Time Mastery: Find time to do what you want in business and life
Financials: Interpret your numbers and increase your profits

We help business people get clear on what they you want, build the plan to get there, and ensure they take the necessary actions.

If you’re looking for business coaching that delivers results, Tony Meredith Coaching is your partner in success.

Ensure you find the right business coach today, by contacting the team at Tony Meredith Coaching. Specialists in individual business coaching, group business coaching and online business coaching.

About the Author

Tony Meredith, Director and Head Coach at TMC, has over 25 years’ experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles. Tony’ has worked in multiple industries, including Retail, Pharmacy, Foodservice, Franchising, and Manufacturing.