how recession proof sales business

How to Recession Proof Sales in Your Business

With another interest rate rise and the talk of a recession, plenty of business owners are concerned what 2023 may have in store for them.  

Growing sales in a recession can be challenging, but it is not impossible. In fact, with the right strategies in place, a recession can provide businesses with an opportunity to gain market share and emerge stronger.

Here are some tips to help grow sales in a recession:

  • Diversify your products or services: A recession can impact certain industries more than others. Diversifying your product or service offerings can help mitigate the impact of a recession on your business. Consider adding complementary products or services to your portfolio to increase your revenue streams.
  • Focus on cost control: During a recession, customers are more price-sensitive. Reducing your operating costs and increasing efficiency can help you offer more competitive prices, which can help attract new customers and retain existing ones.
  • Tap into new markets: A recession can impact certain geographic regions more than others. Expanding into new markets can help mitigate the impact of a recession on your sales. Consider expanding into new domestic or international markets, or reaching new customer segments through targeted marketing campaigns.
  • Invest in marketing: During a recession, it can be tempting to cut back on marketing expenses. However, investing in marketing can help increase brand awareness and attract new customers. Consider investing in digital marketing strategies, such as search engine optimisation (SEO) and social media advertising, which can help reach customers at a lower cost.
  • Offer promotions and incentives: During a recession, customers are looking for ways to save money. Offering promotions, discounts, or incentives can help attract new customers and retain existing ones. Consider offering loyalty programs, special deals, or bundled packages to incentivise customers to purchase from your business.
  • Foster strong relationships with customers: Maintaining strong relationships with customers can help you retain them during a recession. Providing excellent customer service and timely support can help build trust and create loyal customers.

In conclusion, growing sales during a recession requires a proactive and strategic approach. By diversifying your products or services, controlling costs, tapping into new markets, investing in marketing, offering promotions and incentives, and fostering strong relationships with customers, you can increase sales and position your business for success in the long run.

tony meredith business coach

Bio of Tony Meredith

Tony Meredith Coaching focuses on helping business owners Grow Sales, Increase Profits, and Regain Time. 

Tony Meredith Coaching started in 2018 and works with hundreds of small-medium businesses across Australia, in the areas of Services, Franchising, Retail, Manufacturing, and Trades.

Tony has over 25 years’ experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles.

Tony and his team provide a range of specialist business coaching sessions, including individual business coachinggroup business coaching, and online business coaching.

Contact Tony and his team if you want to grow an outstanding business.

Contact Details


Phone:            07 3394 8221