Coaching Business from Scratch

How to Start a Coaching Business from Scratch: A Step-by-Step Guide

When done right, a coaching business isn’t just a venture; it’s a vocation. Now, here’s the thing – with the rise of the digital age, coaching has exploded in demand. But with demand comes competition. 

So, how do you, as an aspiring coach, stand out in such a saturated market? How do you ensure your voice isn’t just another in the crowd but one that resonates, impacts, and brings about real change?

You need a plan. Not just any plan, but a blueprint tailored to your vision, strengths, and the unique value you bring to the table. And that’s precisely what you’re about to get. 

So, whether you’re transitioning from a 9-5 job, looking to pivot in your career, or just genuinely passionate about helping others achieve their potential, this blog is for you.

Embrace the Core of Coaching

At the heart of every successful business lies a core of unwavering values and ethics. And coaching, dear reader, is no exception. Understanding and embodying the core tenets of coaching is not just recommended; it’s essential. Why, you ask?

Purpose over Profit 

While revenue is critical, it shouldn’t be the only driving force behind your coaching endeavour. You must be fueled by a genuine desire to make a difference. Your clients will quickly sense if you’re in it solely for the money. Remember, successful coaching relationships are built on trust. When your clients perceive that you’re driven by purpose, you become an ally in their success journey, not just a service provider.

Confidentiality is Key 

In coaching, you’ll be privy to intimate business strategies, personal aspirations, and sometimes, vulnerabilities. This responsibility is sacred. Ensuring that what’s discussed in the coaching room stays there is not just ethical; it’s paramount. Breaches, accidental or otherwise, can severely damage your reputation and trustworthiness.

Commit to Continuous Growth 

The business landscape is ever-evolving, and so should your expertise. Complacency is a coach’s worst enemy. By actively seeking new learning opportunities, you show your clients that you’re committed to offering them the best. Moreover, you validate their choice in trusting you with their development.

Cultivate Authenticity 

The most impactful coaches are those who are genuine. Embrace your unique style and approach. It’s tempting to mirror industry leaders, but remember: your authenticity is your edge. It’s what makes your coaching sessions refreshing and impactful.

Celebrate Client Autonomy 

While your guidance is invaluable, it’s essential to recognize that every client is the expert of their own life and business. Encourage them to take the driver’s seat, make decisions, and own their journey. Your role? To guide, challenge, and support, ensuring they’re aligned with their objectives.

Decipher Your Unique Selling Proposition (USP)

You’ve taken the bold step of venturing into coaching, a realm where passion meets profession. But as you dip your toes into this vast ocean, you might feel like just another drop. The truth is, it doesn’t have to be this way. The magic ingredient that separates you from the multitude is your Unique Selling Proposition (USP).

What Makes You Stand Out? 

Every coach has a story, a journey, an experience. Yours is unique to you. Is it the years you’ve invested in a particular industry? Or perhaps a distinctive methodology you’ve crafted over years of learning? Dive deep. Unearth that goldmine of differentiation.

Going beyond Trends 

You might be tempted to shape your USP based on what’s “trending”. While being current is vital, authenticity trumps trendiness. Remember, fleeting trends fade, but what you genuinely offer – your essence, remains. Focus on that.

Lighthouse in the Storm 

In the vast sea of coaching, your USP is that strong beam of light, guiding your ideal clients toward you. Think of it this way: instead of trying to shout louder than everyone else, why not simply shine brighter in your unique way?

Tailor-made Solutions over One-size-fits-all 

Your USP is not about fitting into a mould but breaking free from it. Your potential clients aren’t looking for a generic solution. They seek what only you can offer. So, define it. What can you deliver that others can’t? Is it a special toolkit? An innovative approach? Or maybe a set of principles stemming from personal experiences?

Value over Volume 

Quality always wins over quantity. Your aim shouldn’t be to appeal to everyone but to deeply connect with those who truly resonate with your offerings. By narrowing your focus, you intensify your impact.

Acquire More Than Just a Certificate

You might be thinking, “I’ve got my coaching certification, so I’m all set, right?” Well, not quite. While having that certificate is undeniably a pivotal first step, it’s essential to recognize that the coaching world is vast, and staying stagnant isn’t an option.

So, what should you do next? 

Look beyond the certification. Think of your certificate as the foundation – solid, necessary, but not the complete structure. Now, your task is to build upon that. You need to be on the hunt for avenues of continuous learning. Whether it’s attending webinars, joining advanced courses, or engaging in industry workshops, every effort counts. The beauty of this profession is that there’s always something new to grasp, a technique to master, or a methodology to explore.

Why is this so crucial? It’s simple. 

Your clients are operating in a constantly changing business environment. If you’re armed with the latest insights and techniques, you’re not just serving them; you’re serving them exceptionally well. You become their beacon in this dynamic world, guiding them with strategies that are both relevant and innovative. And when clients see that you’re committed to updating your skill set regularly, trust me, they’ll view you as more than just a coach. They’ll see you as a visionary partner, always ahead of the curve.

But let’s not stop there. Pair your continuous learning with some self-reflection. Understand your strengths and areas that need a boost. It’s this combination of external learning and internal assessment that will propel you to coaching excellence.

Setting the Business Framework Right

Starting your coaching business isn’t just about possessing the expertise to guide others; it’s equally crucial to establish a robust business foundation. Think of it as building a house: you wouldn’t just focus on the interior design without ensuring the structure is solid. Here’s how you get that foundation impeccable for your coaching venture.

1. Register Your Business

First things first, make it official. Registering your business not only legalizes your operations but establishes your coaching venture as a distinct entity. Depending on your location, the registration process may vary, so it’s essential you understand the specific requirements in your region. While it might seem like a tedious step, remember: this is the bedrock upon which you’re building your empire.

2. Understand Local Regulations

Every region has its set of business regulations. Whether it’s about client confidentiality or taxation rules, you need to be in the know. Ignorance isn’t bliss in the business world; it’s a liability. Equip yourself with knowledge. Take a day or two, consult local experts if you must, but ensure you’re operating within legal bounds.

3. Set up Your Financial Pipeline

This is where passion meets practicality. You’ll need a business bank account, a clear invoicing system, and perhaps even a financial advisor or accountant on standby. Why? Because while coaching is your passion, you’re still running a business. And for a business to thrive, its finances need to be in order.

4. Establish Your Pricing

Probably one of the trickiest parts. Set your prices too high, and you might alienate potential clients. Too low, and you undervalue your expertise. Here’s a tip: instead of randomly picking a number, conduct market research. Understand what competitors charge and evaluate the unique value you bring. Remember, it’s not just about numbers but the value those numbers represent.

Crafting a Coaching Model Tailored to You

Every coach, like every artist, has their own unique style. But in the coaching world, your style isn’t just about how you present; it’s about the framework you use, the approach you adopt, and the results you aim to deliver. 

Why Customisation Matters

Aren’t there tried-and-tested coaching models out there? Yes, there are. 

But just like a suit, a one-size-fits-all approach seldom delivers the best fit. Your coaching model should be an extension of who you are, your experiences, values, and the unique insights you bring to the table. It’s about the transformations you envision and the pathways you believe can lead there.

Establishing the Core of Your Model

  1. Identify Your Strengths: Begin by recognizing what you excel at. Is it strategic thinking? Emotional intelligence? Problem-solving? Harness these strengths. They’re not just your assets; they’re your tools.
  2. Determine Your Niche: Who do you want to serve? Entrepreneurs? Professionals in transition? Companies aiming for culture shifts? This decision guides the specifics of your model.
  3. Select Methodologies That Resonate: From cognitive-behavioural approaches to transformative coaching, there’s a myriad of methods out there. Choose ones that resonate with you, then tweak them to your style.

The Final Touch – Personalisation

With your core established, now it’s about refining. Personalization isn’t about changing the wheel; it’s about enhancing it with your touch. How? By integrating your personal experiences, case studies, tools, or resources you’ve found invaluable. It’s about continually iterating based on feedback and results. This is where you become more than just a coach; you become a brand. A brand that stands for something unique, effective, and personal.

tony meredith business coach

Bio of Tony Meredith

Tony Meredith Coaching focuses on helping business owners Grow Sales, Increase Profits, and Regain Time. 

Tony Meredith Coaching started in 2018 and works with hundreds of small-medium businesses across Australia, in the areas of Services, Franchising, Retail, Manufacturing, and Trades.

Tony has over 25 years of experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles.

Tony and his team provide a range of specialist business coaching sessions, including individual business coachinggroup business coaching, and online business coaching.

Contact Tony and his team if you want to grow an outstanding business.

Contact Details


Phone:            07 3394 8221