sales strategies 2024

Sales Resilience: 7 Pivotal Strategies in an Uncertain Economy

In a time when economic fluctuations have become the norm, small and medium-sized businesses (SMBs) in Australia are faced with the difficult task of guiding their businesses towards expansion and stability. To assure sustainability and profitability, the current economic environment necessitates not only resilience but also a systematic re-evaluation of sales tactics. This article delves deeply into 7 practical sales strategies that you can implement and enable your company to grow and prosper during these unpredictable economic times.

1) Emphasise Value Over Price

Consumers are getting more and more value-conscious, so it’s critical to change the topic of discussion in the sales conversation from pricing to the benefits your good or service offers. Provide an example of how your product can improve productivity, lower expenses over time, or solve an issue. Here, storytelling can be an effective method to illustrate actual instances of how your company has positively influenced others.

2) Leverage Customer Relationships

Investing in current client relationships can provide greater benefits than pursuing new ones. Tailored correspondence, reward schemes, and feedback channels can improve client retention and stimulate word-of-mouth recommendations. Always remember, the best business strategy is a happy customer.

3) Adopt a Consultative Selling Approach

Convert your selling strategy from transactional to consultative. This entails being aware of the objectives, opportunities, and challenges that your prospects and clients are experiencing. You can create customised solutions that meet their unique demands by presenting yourself as a partner rather than just a vendor, building trust and long-lasting relationships.

4) Optimise Your Online Presence

As digital channels increasingly serve as the main means of communication with customers, having an optimised online presence is essential. Make sure your social media accounts are updated, your website is easy to use, and you communicate with your audience on a regular basis. If appropriate, think about using internet sales channels to expand your market reach at a little expense of overhead.

5) Focus on Data-Driven Decision Making

Make use of data analytics to understand consumer behaviour, market trends, and sales results. Making decisions based on this information guarantees that your sales tactics meet the needs of the market today. Monitoring key performance indicators (KPIs) can also help you optimise your sales process, pinpoint areas that need work, and eventually increase revenue.

6) Agility in Product and Service Offerings

Prepare yourself to modify your products or services to suit today’s uncertain and ever-changing market. This could entail making adjustments to your goods or services, providing flexible payment options, or even creating brand new solutions. Being quick to react to market developments and client input will ensure your company stands out from the competition.

7) Invest in Your Sales Team

Your sales team is on the front line, acting as the conduit between your customers and your business. It is imperative that you invest in their development through training programs that focus on modern sales techniques, emotional intelligence, and resilience. Equipping your team with the right tools and skills is paramount to successfully navigating an uncertain economy.


Uncertain economic times call for a strategic re-assessment of your sales approach. If you continue to do the same things, you’ll get the same result, therefore change is required. Identify which of these 7 sales strategies would be most beneficial to your business, then take action to bring them to life. 

Your business will thrive when you implement these proven sales strategies. Whilst change is constant, and certainty is not guaranteed, the execution of these strategies will ensure your business will be well-equipped to embrace future growth and opportunities. 

tony meredith business coach

About Tony Meredith

Tony Meredith Coaching focuses on helping business owners Grow Sales, Increase Profits, and Regain Time. 

Tony Meredith Coaching started in 2018 and works with hundreds of small-medium businesses across Australia, in the areas of Services, Franchising, Retail, Manufacturing, and Trades.

Tony has over 25 years of experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles.

Tony and his team provide a range of specialist business coaching sessions, including individual business coaching Brisbanegroup business coaching Brisbane, and online business coaching Brisbane.

Contact Tony and his team if you want to grow an outstanding business.

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Phone:            07 3394 8221